Work Examples

White Paper

Kraft Original Macaroni and Cheese

Different Recipe, Same Great Taste

Genevieve Shaffer – April 20, 2016


Continue reading “White Paper”


Case Study

Genevieve Shaffer                                                                                                                       October 22, 2015                                                                                                                             Social Media

The Bad Blood Campaign: A Case Study

Continue reading “Case Study”

Analysis: Semiotics

Semiotics of Political Campaigns

To determine character and ideologies one must fully examine how someone presents themselves. Looking into the presidential candidates for analysis of their character as well as their ideologies, I found that it would be best to look into the individual campaign ads found on their personal websites or personal YouTube channels. Continue reading “Analysis: Semiotics”

Final Feature story

Genevieve Shaffer

Magazine Writing Spring 2015

The Trials and Tribulations of a Type 1

To avoid death is an everyday goal of yours but when people look at you they have no idea that it is a battle. Type 1 diabetes is serious and life threatening. You go about your day as any ordinary person would. No one knows that you take extra steps to stay alive every second of your life. Continue reading “Final Feature story”


AABB 2016 Annual Meeting Blog


The link above will take you to the Blog I developed for the use of professionals attending the 2016 AABB Annual Meeting in Orlando, FL.


ICEnet Campaign

ICEnet Campaign Plan


Genevieve Shaffer, Katlyn Simmons, Edward Smith, Maddy Tighe

Strategic Campaigns

Executive Summary

ICEnet is a location-sharing app that offers safety without any unwanted loss of your privacy. Currently, the company is looking to increase its public outreach and bring in more users for its app. Continue reading “ICEnet Campaign”

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